Talk on Journalism by Dr.Jay Mehta

On 15th January 2019,we had guest lecture of Dr.Jay Mehta sir on Mass Media and communication. By this session we get basic knowledge about media ,and its development from the ancient time so it was very beneficial for us.

What Is Mass Media ?

Mass Media means technology that is intended to reach a mass audience. it is primary means of communication used to reach the vast majority of general public.

Dr.Jay Mehata sir introduce six major sources of Mass Media:-

Newspaper
Television
Radio
Cinema
Advertisement
Digital Media.

#newspaper:

The Newspaper was the original platform for mass media.Before there was no internet,television or radio, the public relied only on newspapers to get current information or latest events. we also discus about PRESTITUTE ( A noun, referring to a person in power who " sell out " for some personal gain). so we can say that sometimes power and politics played vital role and that's why Newspaper not played their role properly.

#television

Television plays vital role. The television is more effective platform to reach general public rather than radio.Earlier when TV starts that time only one channel 'Doordarshan' came.Nowadays so many channels we watch. television used for entertainment, information and education.

#radio

The radio play an essential role in communication. It used to spread news from one region to other. 'Aakashvani' channel is most popular in all over world.

#cinema

Cinema also plays vital role. It is known as Glamorous world.Which represents highly glamorous, we rarely find facts.Cinema is very helpful for getting information. Nowadays cinema is one of the most favourite source of Mass media and communication. Cinema shown us entertainment as well as Social issues and current affairs.

#advertisement

Advertisements also an important part of Mass Media and communication. There is a field of Creativity. Advertisement is most influential medium to reach large number of people within few seconds.

#digital media

Digital Media is famous in Youth.But as all sources,in this source also we get fake information. And this is a negative side of this media source.

Jay Sir introduces us with many new words like The word " Presstitude " press + constitute.
Presstitude is a term that applies to journalism that is misleading tailored to fit a particular partisan , financial or business agenda. Sir also gave explanation on investigative journalist and sting operation.

so it was really fruitful lecture for us so thank you so much sir to spend your precious time with us and i would also like to say tanks Dilip Barad sir who invite you.

Thank You...

Comments

Thinking activity: 'The Da Vinci Code'

T his task is given by Pro. Dilip Barad, to look at worksheet click here 1. Brown states on his website that his books are not a nti-Christian, though he is on a 'constant spiritual journey' himself, and says that his book The Da Vinci Code is simply "an entertaining story that promotes spiritual discussion and debate" and suggests that the book may be used "as a positive catalyst for introspection and exploration of our faith." Dan Brown asserts that his books are not anti-Christian, and it is right also because he wants to reveal the facts. He also says that he is on the spiritual journey as he portrays the characters who have faith in the religion. Through the murder mystery he unfolds the factual things about the Christianity. if we look deeply then we can find that there is much serious issues on which Brown throws light. In a way he is trying to awaken the people from the blind faith. there are several incidence which

The Three 'C's Of Life

After many bad experience in life, you may think that we should give our lives a new chance to make a change for the batter, but it is not clear where and how to start. Have you ever imagined where you might go and what you might still become with the choices and chances you yet have left ? Choices, Chances and Changes - The Three 'C's Of Life Many people, writers and great saints say that we should maintain a balance of these three things in life. How can we make our lives better by adopting these three things in life so that we don't regret them? Let's take a look.... Choice In our daily lives, we take many big and small decisions based on our choices, which sometimes turn out to be right and sometimes wrong but most importantly, we listen to our inner voice and go with our guts. Has there ever been a day in your life when you wanted to give up on everything in life and feel like you were worthless ?

thinking Activity On Structuralism and Literary criticism

Being a structuralist critic, how would you analyse literary text or TV serial or Film? You can select any image or TV serial or film or literary text or advertisement. Apply structuralist method and post your write up on your blog. Give link of that blog-post in the comment section under this blog. In literary theory structuralism is an approach to analysing the narrative material by examining the underlying invariant structure. Structuralist critic find same structure in many literary work in same way we found many same structure in movies,serial and advertisment. we find in some literary work there where same structure repeat several time. Here i analyze one advertisement. It is not just advertisement of ' Ariel ' but In this advertisement we find very brif idea about equality of man and women. so i think structure of this advertisement is good.

Search This Blog