Thanking activity on mass media and communication

Mass media is a medium to connect with world.communication become easy by the use of technology. my favorite mass media platform is Television.

various formats are given for delivery of massage on T.V. The format is selected on basis of the target audience and the content of the message. The main format are:- Actuality,Animation,Demastration, Documentary,Graphics,Drama,News,Falk media etc... The primary purpose of television in India is develop thinking power of people. It improve the quality of life.

Entertainment had always been secondary purpose. The project started in 1985 in a small village in kheda district at 'PIJ''. It effectively demonstrated developmental and social change in the village.it was awarded villagian for rural communication.It was highly successful development communication experiment. Right from the beginning Indian television supporting formal or non-formal educating system. UGC and NCERT used this medium for formal education.

That T.V is to be used as medium of social education and an instrument to support development of popular programe. the target audience was from the rural area rater urban. Indian most of villages have community T.V set and therefore it has most effective,communicative medium. The visual aspect of television makes it more authentic to the rural viewers.

From the educational and psychological impact of television passes certain problem. children and woman are first to be impressed by T.V so for children are cancern serious impact has been noted down it takes much of children's time and attantion. their creativity reduces and they spent much time in watching useless program and they are also expanses the violence,thiefs,crime. moreaver television takes away children's play time.

Thank You....

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